Our mission is to safely remove the need for passwords, making the internet a more accessible space

PixelPin’s mission is to safely remove the need for passwords log in and become the authentication solution of choice for all businesses and users around the world.

Our story

PixelPin was founded to help solve the constant security pain point: the password. 

Authentication is fundamental for a secure internet, but current solutions are offering weak security and poor user experience.  In theory password-based solutions are secure, but in reality, users can’t remember different, randomly generated passwords for each website or app, making them insecure for users and businesses.  

Alternative authentication methods such as biometrics are expensive to implement, device based, with privacy concerns and backed up with a PIN.  Businesses are under increasing pressure to differentiate themselves, efficiently acquire new customers and improve the overall digital experience.

Leveraging the psychology of visual memory, and more than 30 years of security expertise, the team looked at how people are more likely to remember a single picture. This set PixelPin on a mission to help businesses engage more users by removing the password barrier and providing one login for all websites. 

PixelPin offers a highly secure, user friendly and personalised authentication solution that reduces friction during authentication, strengthens user engagement and brand loyalty, whilst ensuring a higher level of security than traditional alphanumeric passwords.  

Once the user has their PixelPin login, this is the same for every website with PixelPin.  PixelPin is a software-only solution that can be easily integrated on any website or app because its technology adopts industry standard frameworks.  

After a couple of years of iterating the product based on customer feedback, in 2019 PixelPin picked up their first Venture Capital funding from SBI (formally SoftBank Investments) bringing the lifetime funding to £4.5 million.

PixelPin is applicable to all markets but focuses on leading brands within the retail, e-commerce, entertainment, travel and leisure markets.  Our solution offers specific value to chief marketing officers, digital experience specialists and chief information security officers.
 

Leadership Team

Executive Team
Miles Clee

CEO

John Turner

CTO

Ana-Maria Lupu

Head of Marketing

Jonathan Lee

CFO

Our Credentials

Hover over our credentials for more information.

Microsoft
Microsoft

Technology Partner

NCSC Cyber Accelerator
NCSC Cyber Accelerator

Member of the 4th cohort of the 2019 Cyber Accelerator

FIDO Alliance
FIDO Alliance

Member of FIDO Alliance, the World’s Largest Ecosystem for Standards-Based, Interoperable Authentication.

KPMG
KPMG

PixelPin Reseller in Taiwan

IRM
IRM

Pen-tested by IRM

Forgerock
Forgerock

Technology Partner

Accenture
Accenture

PixelPin Reseller

Wayra
Wayra

Selected for first London Cohort from over 1000 entries into the Telefonica Accelerator.

Digital Catapult
Digital Catapult

Cyber 101 Programme Members

Department for International Trade
Department for International Trade

Export Champions

London & Partners
London & Partners

Selected as one of ‘London’s hottest fintech companies’ by the Mayor of London’s promotional agency London and Partner.

Fintech Power 50
Fintech Power 50

Member of FTP50, an annual guide to the most influential & innovative companies.

PWC
PWC

Part of the PWC Scale-Up Programme 2018

Invest Tokyo
Invest Tokyo

Part of the Invest Tokyo Programme

Cyber Essentials
Cyber Essentials

Cyber Essentials Certified

The Equality Register
The Equality Register

Equality Policies Verification Certified

ISO 27001
ISO 27001

Coming soon

Europas
Europas

Chosen as a finalist for Hottest Cyber Security Startup.

Digital Leaders 100
Digital Leaders 100

Finalists in the Cyber Resilience Innovation of the Year 2018.

Pitch@Palace
Pitch@Palace

Alumni 2018

Wired
Wired

Participants at Wired Test Lab in partnership with Telefonica.

FinTech Innovation Lab
FinTech Innovation Lab

elected by 12 banks from a global competition for the FinTech Innovation Lab.

BT Infinity Lab
BT Infinity Lab

Winner of BT Infinity Lab competition.

Innovate UK
Innovate UK

Voted the most innovative company.

World Economic Forum
World Economic Forum

Pre-selected for the innovation award.

TSYS
TSYS

Major sponsor for Mobile Innovation Rising Star Award we won.

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